

You might question the difference between product manager (PM) and product owner (PO), as they both deal with communicating product details. Product manager or product owner – a misconception If you want a deeper insight, check our article on product management as an organizational function or watch our YouTube video: The essential part of the product manager’s job is to figure out what the product will be, and tell everyone about it through the product roadmap.

While the idea of a product evolves, the task of a product manager is to keep everybody in sync, so that teams understand the product in the same way. In the center of it all stands a product manager.

But implementation is the tricky process that’s easy to mess up: Development is stretched over a long time period with thousands of factors transforming the initial idea. Having an idea is just a beginning that helps you figure out market fit and product properties. There has never been a perfect prescription for developing a successful product. Is a product roadmap necessary? Reading time: 11 minutes.Types of audience for a product roadmap.Keep the information high-level and up to date.Choose the metrics and tailor them to the actual features.Formulate your strategy and vision of the product.Product manager or product owner – a misconception.
